Cricket is India’s biggest love.
The passion for the game can be felt in every city, every town, and every home. The Indian Premier League (IPL) is India’s principal annual T20 tournament where 8 teams compete for the win of the year. Attracting over 1.2 billion viewers over the course of 2 months the IPL is the biggest sports property in the country and aired nation wide in 4 regional languages and also attracting a great global interest. The tournament is broadcasted by Star Sports in a dedicated format: Cricket Live.
We made a bespoke sonic identity that can be implemented through all kinds of media.